"Life is not what you know, it's who you know." This is a great quote that sums up the goal of a window cleaner. If you plan on making your window cleaning adventure a long-term money-making machine, then you need to introduce yourself to the right people.

Window cleaning is all about having the right amount and types of clients. You can't just get 150 residential clients and stop focusing on your marketing strategy. These clients will eventually switch window cleaners (maybe because of price or because of a scheduling problems), and statistics indicate that every five years a business loses over 70% of its customer base.

But by knowing the right people, you can be guaranteed more work than you can handle. That's window cleaning utopia, when you get to the place where you can turn down jobs or pass them off to fellow window cleaners. But you will only be able to have your "pick-of-the-litter" by making connections with the right people. Some of these people are real estate agents, general contractors, painters, and carpet-cleaners. If you take the time to make proper networks with fellow service industries, then they will keep you in mind when their customers are in needs of your service.

In order to make these connections realistic you may need to offer some type of promotional. This may be a 15% discount for all real estate agents on all window cleaning and power washing services. But this type of offer is well worth it when you consider the money that is saved in marketing expenses. Some window cleaning companies are paying an average of up to $30 per new client. This can be a huge burden, especially during the slow seasons, so make sure that you take the time every day to introduce your service to a couple of the "proper networks."