You've heard the saying, its not what you know, but who you know. In business, this statement could not be truer. Getting to people who can influence and get results in your network is essential towards your success.

Getting people "in the know" as they say can help your business to grow quickly. These people in this business are the proverbial net of contacts that are part of your select group that helps you.

Many of these people are influential in the community in some way, and you should make sure you guard them away from people you do not trust. These are people you should touch base with regularly to get feedback and information on happenings in the business world. Also, volunteer to help these people to get what they need. A lot is said for those who unselfishly give to influencers. Don't always try to get pay back from them immediately. Trust me, they will remember that you helped them and will slowly welcome you in their family in due time.

Your who's who network should include varying type of personalities and backgrounds. These can be high-ranking government officials to a lowly paid connector. Never miss an opportunity to get information, resources and people on your side. I have heard people state that using people is wrong. That's an untrue statement in my eyes. Using people is fine, but "abusing" people are the problem. Use your network to help you to build your business, just make sure its both ways. If you are using people in a fashion that everybody wins, then that cannot be a bad thing.

Beware of the "sharks". Sharks are those people who come into your life to take and take and take. Their bane existence is one that can absolutely ruin your credibility if you are not careful. Do not introduce these people to your who's who network. Once in, they will spread through your entire network like a virus. I have found that the way you treat your network is how they will treat you.

The common denominator amongst the who's who network is that they are great at getting useful information that benefits them. To bring value to them, you must become proficient at getting useful information that may benefit them. In turn, the same will be bestowed unto you. It's a simple yet effective concept.

Your who's who contacts are regular people too. It's not always about money with them. These people will do what ever they can to help you, and just want your respect and help when you can. Developing a quality list can take time as "eagles never fly together, instead, you find them one at a time." Constantly work at finding these people for your network and build the network as you would a house. Solid foundation and with strong columns.